An exciting new service offering has just hit the research market. Mountain View, California based company Accelovation has just launched their market-discovery software which crawls the Internet to identify emerging market needs/trends, and potential solutions to meet those needs. In a recent PC World article Jens Tellefsen, vice president of Accelovation products described the service “We will identify any statement that talks about a need for something, or a claim or solution for something. That can be an individual talking about how annoying it is to cook, or to use a particular product, to people that are dying or suffering from some disease . . . to companies that are looking for new ways to do something.”
The initial Accelovation service offering available is not cheap. Customers currently pay between US$50,000 for a few sets of searches to over US$100,000 for annual subscriptions. Accelovation say they already have two dozen customers in the Fortune 500, including 3M, Procter & Gamble, General Mills and Clorox. Speaking of future plans Tellefsen said “We're rapidly moving forward with new offerings that will be more suited to small- and medium-sized companies, and be more automated and packaged in a way that makes sense to them.”
THOUGHTS: An automated needs and solutions search and matching software agent sounds compelling. There could also be an explosive demand for additional matching applications if only Accelovation could make them affordable, to not just SMEs, but individuals. Imagine the convenience and value proposition for consumers of an Accelovation dating or travel planning engine. A sort of yellow pages on steroids? I’m guessing that unfettered success will require Accelovation to move to a “free” model funded by context relevant advertisements like Google’s Adsense service
KEYS WORDS: Search, Research Internet, Trends, Matching, Needs, Solutions, Software, Service, SME, Consumer, AdSense
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