I was facilitating a discussion on emerging trends last week in New Zealand. The audience of 35 was a 50/50 mix of Gen-Xers and Baby-Boomers working in the public sector, with a focus on Information Technology roles.
I asked for a show of hands to the question:
"Who has bought something from Apple for themselves in the last 12 months?"
About 20 hands shot up - that's almost 60%!
That was a significant revelation.
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