Monday, September 20, 2010

Survey: Who has bought something from Apple in last 12 months?

I was facilitating a discussion on emerging trends last week in New Zealand. The audience of 35 was a 50/50 mix of Gen-Xers and Baby-Boomers working in the public sector, with a focus on Information Technology roles.


I asked for a show of hands to the question:

"Who has bought something from Apple for themselves in the last 12 months?"

About 20 hands shot up - that's almost 60%!

That was a significant revelation.


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