Thursday, May 04, 2006

Anticipation goes mainstream

A Milwaukee based business group called “The American Society for Quality” has run a survey of 62 selected international business executives s to identify six leading factors shaping the future. Intended as a tool to prompt business execs into developing adaption strategies, the selected six in priority of importance are: Globalization, Innovation/creativity/change, Outsourcing, Consumer sophistication, Value creation, and Changes in quality.

Writing of the top six, John Schmid of the Milwaukee Journal Sentinel comments. “What's interesting are the topics that didn't rise into the top six: the aging of America, global warming and various geopolitical factors and medical advances.”

Thoughts: Have you noticed that over the last year words like future, trends, scenarios, uncertainty have increasingly crept into both business and lifestyle language. This business of anticipation has moved from the realm of magic to mainstream.

KEY WORDS: Trends; Strategies; Future; Anticipation

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