Sunday, May 14, 2006

How romantic…blue cheese perfume!

You’ve got to give credit to the UK Stilton Cheese Makers Association for pushing the boundaries of industry innovation. They have just launched ““Eau de Stilton” which it claims to "recreate the earthy and fruity aroma" of the pungent blue cheese "in an eminently wearable perfume". Apparently Shazia Awan, 24, of Manchester agreed to try the scent for a day. And she reported that none of her office mates complained.

Thoughts: It’s actually not as strange as you might think. In author Patrick Suskind’s bestselling novel “Perfume : The Story of a Murderer”, the abominable 18th Century French hero Jean-Baptiste Grenouille wove a mixture of rat mouse droppings, cats urine and sweat into a perfume of invisibility.

KEY WORDS: Lifestyle, Marketing, Milk

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