American company Scentsatonal Technolgies has commercialized a way to allow food grade flavours to be imbedded into plastic packaging materials. Now food manufacturers will be able to entice consumers to their shelf in the supermarket with compelling aromas. As their website says “ScentSational Technologies adds another dimension to your marketing with CompelAroma®. Nothing rivals the sense of smell for making an immediate impression about a product's flavor and freshness.”
Thoughts: This new aroma packaging technology has potential in markets other than food – Socks Allure, Keyboard sur la Plage and even Book Scents.
KEY WORDS: Food; Packaging; Marketing; Consumer